Profile and expertise

Michela Ferron

I am a UX designer based in Trento, Italy, with a background in cognitive/social psychology and 10+ years of experience in user experience and human-computer interaction research.

I work at Dedagroup Public Services, where I design user-centric interactive systems that are valuable to users. I do so combining the findings from user research, cognitive and social psychology, human factors and cognitive ergonomics.

I use a mixed-method approach comprising both quantitative and qualitative techniques , and my primary approach is user-centered design (UCD). I have conducted formative and summative evaluations of technological systems with a variety of methodologies ranging from questionnaire-based to lab-controlled studies, to randomized-controlled trials and observational field studies.

Image describing the design thinking process: emphasize, define, ideate, prototype, test
I apply the 5 stages of the design thinking process to tackle complex problems by understanding the human needs involved.

My expertise includes:

  • exploratory research on how people interact with technology, on users’ needs and practices in everyday life contexts;
  • contextual inquiry and participant observation;
  • design of questionnaires, interviews, focus groups;
  • translation of users’ needs and desires into requirements to inform the design;
  • participatory design and co-design workshops, design sprints;
  • design of user experiences and interactive mockups based on the results of user research;
  • lean and rapid formative evaluation for UX iterative improvement;
  • experimental design, supervision and execution of user studies; data collection, statistical/qualitative analysis.

As a researcher, I focused on the understanding of cognitive, psychological and social processes of technology appropriation and interaction, on the study of socio-technical systems in organizational contexts, computer-mediated communication and online collaborative activity, behaviour change for improving quality of life and sustainability, smart interfaces and interaction.

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The views and opinions expressed in this website are my own and do not represent those of people, institutions or organizations I may or may not be associated with, in professional or personal capacity, unless explicitly stated.