In my previous post I got back to the basics and tried to explain what user experience is not. Here, I follow up restating the process of user esperience and why each stage counts. User experience is often described with some variation of this iterative and flexible process: The first stage is understanding the problem….

One year ago I’ve moved from academia to business. It’s been a few months now, and I’ve witnessed a big change in culture, methods, flow, focus, success metrics. It is a challenge, a good one. It’s helped me to get out of my comfort zone, open my mind, develop new skills, communicate in a different…