How can I help you? (UX ROI traps)

In my previous post, I reported on recent hard data about the Return of Investment (ROI) of design and a long-term and shared perspective on user experience, and I showed, based on that data, that a proper UX process and culture can help companies grow. Ok then. User experience pays. But what’s the catch? Yep,…

How can I help you? (The ROI of UX)

In my previous posts (What UX is not and The process of UX) I talked about the user experience process and what UX is not about. Ok but… What can I do for you? Or should I say: what can UX do for you? Why spending money in UX? In this post I’m going to…

How can I help you? (The process of UX)

In my previous post I got back to the basics and tried to explain what user experience is not. Here, I follow up restating the process of user esperience and why each stage counts. User experience is often described with some variation of this iterative and flexible process: The first stage is understanding the problem….

How can I help you? (What UX is not)

One year ago I’ve moved from academia to business. It’s been a few months now, and I’ve witnessed a big change in culture, methods, flow, focus, success metrics. It is a challenge, a good one. It’s helped me to get out of my comfort zone, open my mind, develop new skills, communicate in a different…

Tangible Games workshop

A few weeks ago we conducted a short lab on tangible games in the context of the Families Share’s Friday MiniLabs. Families Share is a Horizon 2020 project that advocates for social innovation in the difficult context of work/life balance, capitalizing on neighbors and citizens’ networks to share tasks, time and skills for childcare. Here…

To have or not to have gestural interfaces?

Notes from Dan Saffer (2008). Designing gestural interfaces: Touchscreens and interactive devices. O’Reilly Media, Inc. Designing interactive gestures: The basics The design of any product/service should start with the needs of the target user group. We need to ask: Who’s the target user group of the product? What are the needs the product aims to…