How can I help you? (UX ROI traps)

In my previous post, I reported on recent hard data about the Return of Investment (ROI) of design and a long-term and shared perspective on user experience, and I showed, based on that data, that a proper UX process and culture can help companies grow. Ok then. User experience pays. But what’s the catch? Yep,…

How can I help you? (The ROI of UX)

In my previous posts (What UX is not and The process of UX) I talked about the user experience process and what UX is not about. Ok but… What can I do for you? Or should I say: what can UX do for you? Why spending money in UX? In this post I’m going to…

How can I help you? (The process of UX)

In my previous post I got back to the basics and tried to explain what user experience is not. Here, I follow up restating the process of user esperience and why each stage counts. User experience is often described with some variation of this iterative and flexible process: The first stage is understanding the problem….

How can I help you? (What UX is not)

One year ago I’ve moved from academia to business. It’s been a few months now, and I’ve witnessed a big change in culture, methods, flow, focus, success metrics. It is a challenge, a good one. It’s helped me to get out of my comfort zone, open my mind, develop new skills, communicate in a different…

World Information Architecture Day @Vicenza

Last Saturday I was at WIAD – World Information Architecture Day in Vicenza. WIAD is the annual celebration of information architecture: it is a global event that celebrates information architecture as a community of practice, and is held in many different locations around the world. In this way, it exploits and fosters local connections while…

Designing the future with children at the Trento Smart City Week

Last Friday Chiara, Paolo, Giulia and I facilitated a workshop with the students of the last year of the primary school of Vela, Trento, in the context of the Trento Smart City Week in piazza Duomo. The theme of the workshop was a creative and imaginative exercise: designing a child-friendly Trento of the future. We…

To have or not to have gestural interfaces?

Notes from Dan Saffer (2008). Designing gestural interfaces: Touchscreens and interactive devices. O’Reilly Media, Inc. Designing interactive gestures: The basics The design of any product/service should start with the needs of the target user group. We need to ask: Who’s the target user group of the product? What are the needs the product aims to…