Content hierarchy: designing attention Sometimes, digital products don’t fail because of bad features. They fail because people don’t see what matters. When we talk about design in digital systems, we often think about visuals: colours, typography, components. But design is not decoration. Design means structuring systems around how people think, decide and act. It means…
Tag: UX
How can I help you? (UX ROI traps)
In my previous post, I reported on recent hard data about the Return of Investment (ROI) of design and a long-term and shared perspective on user experience, and I showed, based on that data, that a proper UX process and culture can help companies grow. Ok then. User experience pays. But what’s the catch? Yep,…
How can I help you? (The ROI of UX)
In my previous posts (What UX is not and The process of UX) I talked about the user experience process and what UX is not about. Ok but… What can I do for you? Or should I say: what can UX do for you? Why spending money in UX? In this post I’m going to…
How can I help you? (The process of UX)
In my previous post I got back to the basics and tried to explain what user experience is not. Here, I follow up restating the process of user esperience and why each stage counts. User experience is often described with some variation of this iterative and flexible process: The first stage is understanding the problem….
How can I help you? (What UX is not)
One year ago I’ve moved from academia to business. It’s been a few months now, and I’ve witnessed a big change in culture, methods, flow, focus, success metrics. It is a challenge, a good one. It’s helped me to get out of my comfort zone, open my mind, develop new skills, communicate in a different…
Michela Ferron 