In my previous post, I reported on recent hard data about the Return of Investment (ROI) of design and a long-term and shared perspective on user experience, and I showed, based on that data, that a proper UX process and culture can help companies grow. Ok then. User experience pays. But what’s the catch? Yep,…

In my previous posts (What UX is not and The process of UX) I talked about the user experience process and what UX is not about. Ok but… What can I do for you? Or should I say: what can UX do for you? Why spending money in UX? In this post I’m going to…

In my previous post I got back to the basics and tried to explain what user experience is not. Here, I follow up restating the process of user esperience and why each stage counts. User experience is often described with some variation of this iterative and flexible process: The first stage is understanding the problem….

One year ago I’ve moved from academia to business. It’s been a few months now, and I’ve witnessed a big change in culture, methods, flow, focus, success metrics. It is a challenge, a good one. It’s helped me to get out of my comfort zone, open my mind, develop new skills, communicate in a different…